Rock singer Roger Daltrey auctions custom Rolls Royce for charity

Rolls Royce Wraith

Roger who? No, The Who.

English rocker Roger Daltrey most renowned for songs like My Generation and Who Are You has raised £208,945, or AUD$340,500, to help fight teenage cancer.

And to do that, he sold his bespoke Rolls Royce Wraith, which was created with the help of artist and The Who album designer Mike McInnerney to pay tribute to the band’s first album, Tommy.

The Who's Roger Daltrey in his Rolls Royce Wraith
The man responsible for the ‘YEAH!’ that has become synonymous with CSI Miami jokes, Daltrey also commissioned another Rolls Royce which features some of the band’s more iconic imagery, such as the ‘bullseye’ logo.

This car, as well as the Tommy car, was part of a set of Rollers which were revealed earlier this year to celebrate the British music industry, and four bands in particular.

The Who was one, but was joined by a car to celebrate The Kinks, one for ‘fifth Beatle’ Sir George Martin, and others.

The money raised from the sale of the Tommy Wraith will go towards fighting cancer, particularly in young people.

Rolls Royce Wraith custom paintDaltrey says the issue is close to his heart, so much so that he’s the charity’s honorary patron.

“Seven young people are diagnosed with cancer every day in the UK, and these vital funds will help Teenage Cancer Trust take a huge step towards its goal of providing specialist support to every young person with cancer in the UK,” says Daltrey.

“This car has become an incredible collectors’ item, and it’s gratifying to know that the proceeds of the sale will support such a worthy cause.”

Rolls Royce adds that each of the nine ‘Inspired by British Music’ cars has now been sold, with all proceeds from the sales donated to charities of the artists’ choosing.

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