Ford is accusing actor and WWE wrestler John Cena of selling his new Ford GT within weeks of taking possession of the car, which goes against the terms and conditions Ford says he signed up for when he purchased the car.
According to the lawsuit, Ford stipulated that buyers of the 482kW supercar must “retain ownership for a minimum of 24 months after delivery and not re-sell the vehicle within this period of time.”
Ford says it included this clause as it expected a higher demand than it was prepared to meet in terms of Ford GT production.
During the customer selection process, Ford added the criteria that buyers not “flip” or sell on their cars within 24 months of purchasing to avoid a sharp increase in Ford GT prices post release (as Australia saw with the likes of the HSV W1).
Ford says its retail price of the GT in the US is more than $450,000.
Ford says not only is it unfair that Cena allegedly profited from the sale, but that the sale means “Ford has suffered additional damages and losses, including, but not limited to, loss of brand value, ambassador activity, and customer goodwill due to the improper sale.
Ford does, however concede that Cena admitted to the sale when Ford asked him, and that he responded, “I completely understand and as stated am willing to work with Ford to make it right. My sincerest apologies.”
At the end of the lawsuit, it’s noted that Ford has requested the court to “order that Mr. Cena must disgorge his profits to Ford from the improper resale of his 2017 Ford GT.”